Ad Spend Monitoring Software

Ad spend monitoring
that comes to you.

Most ad spend monitoring software requires you to log in and check. crumplz monitors your Meta Ads every 2 hours and sends alerts the moment ROAS drops, CPA spikes, or budget drifts — you never need to check.

Start monitoring — 3 min setup What is ad spend drift?

Read-only · No automation risk · WhatsApp, Slack, Email · GDPR

Every 2 hours, automatically−19% wasted ad spend€380 avg loss caught per incident3 minutes to connect
Two kinds of monitoring software

Dashboards vs. alert-first monitoring.

Most ad spend monitoring software is really just a dashboard — you still have to check it. crumplz is fundamentally different: it comes to you.

Dashboard-based monitoring

  • You log in to check — requires intent and time
  • Passive data display — you interpret the numbers
  • No notification when something goes wrong
  • Useful for analysis — not for real-time protection
  • Examples: Triple Whale, Northbeam, Ads Manager

Alert-first monitoring (crumplz)

  • crumplz comes to you — no checking required
  • Actionable alert when drift is detected
  • WhatsApp, Slack, or Email — where you already are
  • Designed for real-time budget protection
  • MER cross-validation eliminates false alarms
What crumplz monitors

Full spend coverage in one tool.

crumplz covers every dimension of ad spend health — not just whether you're over budget, but whether the spend is working.

Budget velocity

Is spend pacing on track for the day, week, and month? crumplz flags overspend and underspend trajectories before they become month-end surprises.

ROAS monitoring

Dynamic baselines per ad set. ROAS decline below the expected range triggers an alert — distinguishing real drift from normal day-to-day variance.

CPA trend tracking

CPA spikes identified across 3 consecutive monitoring cycles — with root cause diagnosis included in every alert: creative fatigue, audience exhaustion, algorithm, or landing page.

CTR degradation

The earliest signal of creative fatigue. CTR decline is tracked per ad set with frequency cross-referencing to distinguish fatigue from demand changes.

Shopify MER validation

Every alert is cross-validated against Shopify Marketing Efficiency Ratio. Channel-level drops offset by other channel performance won't generate false alarms.

Multi-account coverage

Monitor multiple Meta Ads accounts from a single crumplz workspace — each with its own baselines. Alerts are tagged by account so you always know where the issue is.

Category comparison

crumplz vs. other ad spend monitoring options.

Not all monitoring software is built the same way. Here's how crumplz compares to the main alternatives.

CapabilitySpreadsheet trackingAttribution platformsNative Meta rulescrumplz Alert-first
Automated monitoring✗✗ Manual✗ Rules only✓ Every 2h
Push alert when drift occurs✗✗✗ Limited✓ WhatsApp/Slack/Email
Shopify MER cross-validation✗✗ Channel siloed✗✓ Native integration
Root cause diagnosis✗✗✗✓ In every alert
False positive protection✗✗✗ Frequent false rules✓ MER-validated
Read-only (no automation risk)—Varies✗ Can modify campaigns✓ Always read-only
Setup timeHoursDays30+ min✓ 3 minutes
PriceFree€199–€999+/moIncluded in Meta✓ From €79/mo
Pricing

Ad spend monitoring
from €79 / month.

Enterprise-grade monitoring at a DTC-friendly price. One incident caught pays for months.

Starter
€79
/ month · 1 ad account · under €10k spend
  • Budget + ROAS + CPA monitoring
  • 2-hour check cadence
  • WhatsApp + Email alerts
  • Shopify MER cross-validation
Growth
€149
/ month · 3 ad accounts · €10k–50k spend
  • Everything in Starter
  • 3 ad accounts
  • Slack integration
  • Multi-store Shopify
Pro
€249
/ month · unlimited accounts · €50k–200k spend
  • Everything in Growth
  • Unlimited ad accounts
  • Team seats
  • Priority support
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FAQ

Ad spend monitoring questions.

crumplz is specifically a monitoring and alerting tool — not an attribution platform. It doesn't try to attribute revenue to channels or provide cross-channel analytics. Its job is to detect when something is drifting in your Meta Ads and tell you about it — with context — before budget is wasted. If you need attribution, tools like Triple Whale or Northbeam do that. crumplz watches over everything and alerts you when intervention is needed.
Yes — crumplz is designed to complement other tools. Many brands use attribution platforms for post-campaign analysis and crumplz for real-time monitoring. The two are not redundant: attribution tools tell you what happened, crumplz tells you what's happening right now and whether you need to act.
crumplz monitors each ad account in its native currency and compares performance against that account's own historical baselines. Cross-account comparisons use a normalised efficiency ratio rather than absolute spend figures, so multi-currency setups are handled correctly.
Set and forget (for real this time)

The only monitoring software
that doesn't need you to check.

Connect Meta Ads and Shopify in 3 minutes. crumplz runs every 2 hours and messages you when something needs attention. That's it.

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