Northbeam Alternative

Northbeam tells you where your sales came from.
crumplz stops them from disappearing.

Northbeam is a powerful attribution platform. But when your CPA spikes 60% on a Tuesday, Northbeam's report tells you after the fact. crumplz catches the drift in real time and texts you what to do — before the money's gone.

Start for free — 3 min setup See how it works

Read-only access · GDPR compliant · EU hosting · No dashboard to check

Monitors every 2 hours WhatsApp, Slack or Email Shopify MER cross-validation +137% faster reaction time
Two tools, two jobs

Attribution vs. early-warning.

These tools don't compete. They cover different failure modes.

Northbeam

Retrospective multi-touch attribution. Answers: "Which channels drove revenue last week?" Excellent for budget allocation and ROAS analysis over time.

  • Multi-channel attribution modelling
  • Historical performance reporting
  • Predictive LTV and cohort data
  • Best for weekly/monthly strategy reviews

crumplz

Real-time anomaly detection and actionable alerts. Answers: "Is my Meta campaign drifting right now, and what do I do about it?" Designed for in-flight campaign protection.

  • Live ROAS, CPA, CTR, MER monitoring
  • Dynamic anomaly detection every 2 hours
  • Actionable alert ("cut budget −30% for 12h")
  • Best for daily budget protection
Northbeam vs crumplz

Feature by feature.

Capability Northbeam crumplz alert-first
Multi-touch attribution ✓ Yes — core product — Not the job
Real-time Meta Ads drift detection — Reporting only ✓ Every 2 hours, 24/7
Actionable recommended move per alert — No ✓ Specific action in every alert
WhatsApp / Slack / Email alerts — Dashboard only ✓ Straight to your pocket
Shopify revenue cross-validation Attribution model based ✓ Live MER + AOV cross-check
Setup time Days to weeks (pixel setup) ✓ 3 minutes
Focus Where did revenue come from? Is the campaign drifting right now?
Pricing model Enterprise tier, scales up fast ✓ Flat €79–249/mo, no commitment
The problem crumplz solves

Every day, budgets bleed quietly.
No report catches it in time.

Northbeam's weekly attribution reports are excellent at telling you what happened. But a ROAS drop on a Friday evening won't show up in your report until Monday. By then, you've burned €380 on average per drift incident — often more.

crumplz runs a check every 2 hours, 24/7. It cross-validates Meta signals against your Shopify revenue and MER. When the numbers deviate from your historical pattern, it doesn't log the event — it texts you the drift and the fix.

Try crumplz free for 14 days
Pricing

Simple pricing. Zero fluff.

Starter

€79

/ month · under €10k spend

  • 1 ad account
  • ROAS, CPA, CTR, MER monitoring
  • WhatsApp, Slack & Email
  • Every-2-hour check

Growth ⭐ Most popular

€149

/ month · €10k–50k spend

  • Everything in Starter
  • 3 ad accounts
  • Custom alert thresholds
  • Priority support

Pro

€249

/ month · €50k–200k spend

  • Everything in Growth
  • Multi-store
  • Roles & permissions
  • Budget automation (roadmap)

Enterprise attribution comes with enterprise pricing, annual commitments and onboarding calls. crumplz is flat and month to month, from €79. No commitment. No surprise invoices. Cancel anytime.

14-day free trial · No credit card · Read-only access · GDPR compliant

Common questions

About crumplz vs Northbeam

Can I use crumplz alongside Northbeam?
Absolutely. They solve different problems. Northbeam tells you how your budget performed historically — which is essential for attribution and future planning. crumplz catches live drifts before they become losses. Most DTC brands that use both keep Northbeam for weekly strategy and crumplz as their daily safety net.
Does crumplz replace attribution tools?
No. crumplz is not an attribution tool. It doesn't model cross-channel ROAS or build cohort reports. It monitors your active Meta campaigns in real time, detects anomalies in ROAS, CPA, CTR and MER, and sends you one actionable alert when something drifts. The job is protection, not analysis.
What does "early-warning" actually mean?
crumplz checks your campaigns every 2 hours. When a metric — say, CPA — moves outside your historical pattern, crumplz sends you an alert with the severity, the affected campaign, and the recommended action (like "pause Audience Network for 24h" or "cut budget −30% for 12h"). Average detection delay without crumplz: 4h17. With crumplz: under 2 hours.
Is it safe to connect my Meta Ads account?
Yes. crumplz uses read-only OAuth — it can see your campaign data but cannot make any changes to your campaigns, budget, or settings. Minimal permissions by design. GDPR compliant, EU hosted.

Your next drift is already
happening.

Northbeam will show it to you next week. crumplz will stop it today.

Start free — no credit card

14-day trial · 3 minutes setup · Read-only · GDPR