For Shopify DTC brands

Meta Ads monitoring built for DTC founders protecting real margin.

If you run a Shopify store and spend €5k–200k/month on Meta Ads, crumplz is the alarm you've been missing. It watches your campaigns every 2 hours, cross-validates against your Shopify revenue, and sends you the exact move when something drifts.

Start free — 3 min setup How it works

Shopify + Meta Ads integration · Read-only · GDPR · EU hosting

Every 2 hours, 24/7 Shopify MER cross-validation −19% wasted ad spend Setup in 3 minutes
The DTC problem

Shopify revenue looks fine.
Meta ROAS is quietly bleeding.

The gap between when a drift starts and when a DTC team catches it is where the money disappears.

4h

Average detection delay

Without a proactive alert system, DTC teams typically detect a ROAS or CPA drift 4 hours 17 minutes after it starts. Most don't log in on weekends until Sunday evening.

~€380

Average budget lost per incident

Each undetected drift incident costs roughly €380 in wasted spend on average — often more during peak campaigns where budgets are amplified.

0

Dashboards that wake you up

Triple Whale, Northbeam, Meta Ads Manager — they all wait for you to log in. None of them call you at 2 a.m. when your Saturday CPA spikes 60%.

How crumplz fits

Your Shopify + Meta stack,
with a lifeguard added.

01

Connect Meta Ads and Shopify in 3 minutes

Read-only OAuth for Meta Ads. Read-only Shopify integration for revenue, AOV and conversion rate. No code, no agency, no scratchpad config. You're live in under 3 minutes.

02

crumplz learns your campaign's normal pattern

The Anomaly Engine builds a dynamic baseline per campaign — ROAS, CPA, CTR, and MER. It adjusts for day-of-week patterns and campaign history, so it doesn't fire false alarms on seasonal swings or weekend dips you already know about.

03

Every 2 hours: cross-validate Meta signals against Shopify revenue

Meta data can lag or show inflated ROAS. crumplz cross-validates the Meta signal against your real Shopify revenue and MER — so alerts reflect your actual business performance, not Meta's optimistic attribution.

04

Drift detected → actionable alert in your pocket

When a drift is confirmed, you receive a WhatsApp, Slack or email with: the metric, the campaign, the severity, and the recommended action. One tap brings you directly to the campaign in Meta Ads Manager.

🔴 crumplz alert · Sunday 14:38
Campaign: Summer_ROAS_Retargeting_EU
Drift: ROAS dropped from 3.8x → 1.9x (−50%) over last 4h
Shopify MER: Confirming — revenue down 34% vs 7-day avg
→ Recommended: Cut budget −30% for 12h, then re-evaluate. → Open campaign
Shopify MER cross-validation

Meta says ROAS is fine.
Shopify tells a different story.

What is MER and why does it matter for DTC?

MER (Marketing Efficiency Ratio) is total revenue divided by total ad spend — a cleaner signal of real business profitability than Meta's reported ROAS, which can lag, over-attribute, or miss post-iOS14 gaps. crumplz cross-validates Meta's signals against your live Shopify MER to filter out false positives and catch drifts that Meta's own platform doesn't flag.

If Meta says ROAS is holding but Shopify revenue is declining, crumplz flags the discrepancy. If MER confirms the drift, the alert fires. If Shopify is fine and it's a Meta attribution lag, it holds. Fewer false positives. More real signals.

Pricing

Built for DTC margin. Not agency retainers.

Starter

€79

/ mo · under €10k ad spend

  • 1 Meta Ads account
  • 1 Shopify store
  • ROAS, CPA, CTR, MER
  • WhatsApp, Slack, Email
  • Check every 2h

Growth ⭐ Most popular

€149

/ mo · €10k–50k ad spend

  • Everything in Starter
  • 3 ad accounts
  • Custom thresholds per campaign
  • Priority support

Pro

€249

/ mo · €50k–200k ad spend

  • Everything in Growth
  • Multi-store
  • Roles & permissions
  • Budget automation (roadmap)

14-day free trial · No credit card · Cancel anytime

FAQ

For Shopify DTC brands

Does crumplz work with any Shopify store?
Yes. crumplz connects to any Shopify store via read-only OAuth. It pulls revenue, AOV and conversion rate data to cross-validate your Meta Ads signals. No apps to install on your Shopify store — just a standard API connection.
What if I run multiple Shopify stores?
The Pro plan supports multi-store and multiple Meta Ads accounts, with roles and permissions so each brand or client has their own alert stream. The Growth plan covers up to 3 ad accounts.
Can crumplz make changes to my campaigns automatically?
No. crumplz is read-only by design. It detects drifts and recommends actions, but the decision — and the click — stays with you. Budget automation is on the Pro roadmap as an opt-in feature, but the default is always human-in-the-loop.
What's the minimum spend level for crumplz to be useful?
crumplz makes the most financial sense when one drift incident (average ~€380 lost) costs more than the monthly subscription. That's typically around €5k–10k/month in ad spend. Below that threshold, the math still works — but the urgency is lower.

Your Shopify revenue deserves a lifeguard.

Three minutes to connect. First check within 2 hours. Never babysit a dashboard again.

Start free — no credit card

14-day trial · Shopify + Meta integration · Read-only · GDPR