Stop checking. Start getting alerted.
crumplz watches your Facebook Ads every 2 hours and sends you the exact action to take the moment ROAS drops, CPA spikes, or budget drifts — before the damage compounds.
Read-only · No automation risk · WhatsApp, Slack, Email · GDPR
What happens without a monitoring tool
Facebook Ads performance degrades fast. Without a dedicated tool, you find out too late — every time.
Average detection delay
The time between a ROAS drop starting and a DTC brand noticing it — when relying on manual dashboard checks.
Average loss per incident
Budget burned on underperforming campaigns before corrective action is taken. Adds up across your ad accounts.
crumplz check cadence
Every 2 hours, crumplz compares your live metrics to dynamic baselines and cross-validates with Shopify MER before alerting.
Every metric that matters for DTC.
Facebook's native tools show you data. crumplz tells you when something is wrong — and what to do about it.
ROAS drop detection
crumplz establishes a dynamic baseline for each ad set and triggers an alert when ROAS falls outside the expected range — accounting for day-of-week and seasonal patterns.
CPA spike alert
When your cost per acquisition rises without a matching increase in revenue quality, crumplz surfaces the affected campaigns with a diagnostic reason: creative fatigue, audience exhaustion, or algorithm instability.
CTR degradation warning
A declining CTR is often the first sign of creative fatigue. crumplz catches it early — giving you time to refresh creatives before ROAS follows.
MER cross-validation
Before every alert, crumplz checks your Shopify Marketing Efficiency Ratio. If the drop in Facebook metrics is offset by other channels performing better, you won't receive a false alarm.
Budget drift detection
Ad spend that creeps above or below target is caught within hours. Whether it's a rogue campaign or an underspending ad set, crumplz flags it before the month-end reconciliation headache.
Actionable alert format
Every alert includes what drifted, by how much, for how long, and what to check first. No more digging through reports to understand whether to pause, adjust bid, or refresh creative.
What an alert actually looks like.
Not a dashboard notification. A message you can act on immediately — wherever you are.
Suggested action: Pause top-spend creatives in this ad set and rotate in the backup variants prepared last week. Check frequency — it's at 4.7× which is above threshold.
Native tools vs. dedicated monitoring.
Facebook's built-in tools give you data. crumplz gives you alerts — at a fraction of the cost of a manual process.
| Feature | Facebook Ads Manager | Manual checks | crumplz Recommended |
|---|---|---|---|
| Automated monitoring | ✗ Manual only | ✗ Human-dependent | ✓ Every 2 hours |
| ROAS drop alert | ✗ Rules only | ✗ Delayed | ✓ Dynamic baseline |
| CPA spike detection | ✗ Manual | ✗ Hours late | ✓ With diagnosis |
| MER cross-validation | ✗ No | ✗ No | ✓ Shopify connected |
| WhatsApp / Slack alert | ✗ No | ✗ No | ✓ Instant |
| Actionable guidance | ✗ Data only | ✗ Analyst needed | ✓ Every alert |
| False positive filtering | ✗ No | ✗ No | ✓ MER-validated |
| Setup time | — | — | ✓ 3 minutes |
From connect to alert in minutes.
crumplz is read-only. It watches. It never touches your campaigns.
Connect Facebook Ads
Read-only OAuth connection. No write permissions. crumplz can never modify your campaigns, budget, or bids.
Connect Shopify
Link your store so crumplz can cross-validate Facebook performance drops against overall MER before alerting.
Set alert channels
Choose WhatsApp, Slack, or email. You can enable multiple channels for the same alert if your team is distributed.
Get alerts when it matters
Every 2 hours, crumplz runs its checks. If something drifts, you get a message with the exact action to take — nothing else.
Pays for itself on the first alert.
Average brands save €380 per incident caught early. crumplz starts at €79/month.
- ROAS, CPA, CTR monitoring
- 2-hour check cadence
- WhatsApp + Email alerts
- Shopify MER cross-validation
- Everything in Starter
- 3 Facebook ad accounts
- Slack integration
- Multi-store Shopify
- Everything in Growth
- Unlimited ad accounts
- Team seats
- Priority support
Questions about Facebook Ads monitoring.
Your Facebook Ads are running right now.
Are they performing?
Connect in 3 minutes. crumplz will have your first monitoring cycle done before you finish your next coffee.
Read-only access · No automation risk · Cancel anytime