Madgicx automates your ads.
crumplz guards them.
Madgicx is a powerful Meta Ads automation platform. But when your ROAS drifts or your CPA spikes, you need an alert — not an automation. crumplz watches your campaigns every 2 hours and texts you the exact move before the damage compounds.
Read-only · No automation risk · WhatsApp, Slack, Email · GDPR
Automation vs. early-warning.
Madgicx and crumplz solve different problems. Understanding the difference saves you budget.
Madgicx
AI-powered Meta Ads automation: automated rules, creative insights, audience recommendations. Best for teams that want the platform to make changes automatically.
- Automated budget rules and bid adjustments
- Creative analytics and ad scoring
- AI-driven audience recommendations
- Best for teams comfortable with automation
crumplz
Real-time drift detection and human-in-the-loop alerts. Best for operators who want to stay in control but never miss a performance anomaly.
- Anomaly detection every 2 hours, 24/7
- Alert with recommended action — you decide
- Shopify MER cross-validation, no false positives
- Read-only: cannot touch your campaigns
Madgicx vs crumplz
| Capability | Madgicx | crumplz alert-first |
|---|---|---|
| Automated campaign changes | ✓ Core feature | — Read-only by design |
| Real-time ROAS / CPA drift alert | — Rules-based only | ✓ Dynamic anomaly detection |
| WhatsApp / Slack / Email push alert | — Dashboard-centric | ✓ Straight to your phone |
| Shopify MER cross-validation | — Meta data only | ✓ Revenue-confirmed signals |
| Actionable recommendation per alert | — No | ✓ Always included |
| Human stays in control | — Automation acts for you | ✓ You decide, always |
| Setup time | Hours to days | ✓ 3 minutes |
| Pricing model | Climbs with ad spend, full suite | ✓ Flat €79–249/mo, one job done right |
Automation without monitoring
is flying blind.
If Madgicx's automation rules fire on a bad signal — inflated ROAS from an attribution lag, a CPM spike that resolves itself in 2 hours — you've already made a budget change you didn't need. crumplz cross-validates every anomaly against Shopify MER before alerting, so you only act on confirmed drifts.
Some DTC teams use Madgicx for creative intelligence and audience work, and crumplz as the 24/7 alarm that ensures no drift goes undetected between automated rule checks. The tools complement rather than replace each other.
Try crumplz free for 14 daysSimple pricing. Zero fluff.
Starter
/ month
- ROAS, CPA, CTR, MER alerts
- 1 ad account
- WhatsApp, Slack, Email
- Every 2h check
Growth ⭐
/ month
- Everything in Starter
- 3 ad accounts
- Custom thresholds
- Priority support
Pro
/ month
- Everything in Growth
- Multi-store
- Roles & permissions
- Budget automation (roadmap)
Suite pricing climbs with your ad spend, and you pay for a stack of tools you may never open. crumplz does one job and charges one flat price. €79 to €249 a month, by tier. No spend-based creep. No surprise invoices.
14-day free trial · No credit card · Read-only · GDPR compliant
crumplz vs Madgicx
Automation is great.
Visibility is better.
Know the instant your campaigns drift. React in minutes, not hours.
14-day trial · 3 min setup · Read-only · GDPR